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- Not Mobile Advertising
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- Not Mobile Advertising
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- This is Mobile Advertising-Targeted and MOBILE!
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- Targeted Mobile Advertising
I’ve inserted a few examples of what IS NOT Mobile Advertising. With apologies to the advertisers for singling them out, we felt it was our duty as more and more of these unprofessional examples of “creative signage” keep popping up all over the landscape. We also feel this is a very poor representation of what people might consider to be mobile advertising as our industry considers what we do to be a very professional and highly targeted, technical advertising business.
We thought it would be a good idea to enlighten advertisers, who think they have “beaten the system” by buying or renting some beat up trucks at auction, having them wrapped and parking them in the parking lots where their businesses are located. First things first. Take a look at the examples. You will see one former U-Haul truck (obviously bought at an auction) parked in a parking lot near the owner’s business. You will see a second example of a truck that is a lettered business vehicle. Great and hooray for that business owner who gets the fact that branding is an important part of his/her business. Now here is where the “NOT MOBILE” comes in.
In the first example the truck literally sits there rusting away parked in the plaza where the business already exists. This is merely a stationary sign that happens to be on a truck, and just like most outdoor static advertising it becomes part of the background scenery once it has been seen one or more times at the same location day in and day out. This truck may from time to time deliver something, but I don’t ever recall receiving a Subway delivery in a former U-Haul truck. It just does not speak professionally for this business in our opinion.
The second example is a lettered business vehicle. This vehicle may make deliveries to their “existing and sold customers”. However, they are going to and from their location to a customer’s home (usually during the day when most other home owners are working). It is technically mobile to and from the jobs, but it is not targeting new customers by hanging out around it’s competitors locations, and I’m sure the business owner would not appreciate his/her employee taking breaks at busy shopping areas when they are supposed to be delivering furniture.
We have heard from other businesses located in these plazas as well as plaza owners that don’t appreciate the eye sore the trucks parked at the ends of parking lots are creating. We can only imagine that it will be a matter of time before municipalities pass laws prohibiting the parking of these unsightly vehicles for advertising purposes. A professionally lettered business vehicle is one thing, but a beat up truck from auction is really pushing the envelope. If they want to be in the mobile advertising business then we suggest they plunk down the $100k investment, licensing, training, marketing materials etc. and open a legitimate, professional mobile advertising business.
Please don’t lower the bar to an industry that prides itself on professional, targeted, and clean execution of advertising campaigns. Realize we take no issue with legitimate lettered business vehicles parked at a business-this makes sense! But please let the professionals do what they do best!
This is Mobile Advertising-Targeted and MOBILE!
Targeted Mobile Advertising
The above two pictures were a one day campaign for a new holistic veterinary business called Earth Angels. We carefully executed the 3 sided exclusive campaign to be seen at a high brow dog show. We were able to secure a spot directly at entry to the event as well as in and around the location to draw more attention to the event and advertiser. This is what targeted, professional advertising looks like. Our driver (in this case the owner of GetMobile) acted as an ambassador handing out business cards to interested attendees. Now we hope you have a clearer picture of what IS MOBILE advertising. It is interactive, targeted, unexpected, and MOBILE!
The testimonial from our client says it all:
I want to thank you for a great job last Sunday. My dad had been dying to see our billboard in the flesh & so when I told him that you were going to be at the County Center he took the opportunity to go and see the boards. He was very happy when he saw where you had positioned the truck and he thought the boards looked great.
Earth Angels Veterinary Clinic
Tags: Advertising 2010, GetMobile, GoMobile Advertising, Interactive 3D Marketing, Outdoor Advertising
